# What is a brand? A brand in Linkolis allows you to put your own identity front and center in every interaction your customers have with their order. Instead of receiving generic Linkolis communications, your customers will see your logo, your colors, and your name — creating a seamless and professional experience that reflects your business, not the logistics platform behind it. When you create a brand, you define a visual identity that Linkolis will automatically apply on your behalf: your logo, your colors, and your own URLs for the tracking page and return portal. *** ### **Why create a brand?** Every touchpoint after a purchase is an opportunity to reinforce your brand. With Linkolis brands, your customers will never feel like they are dealing with a third-party logistics provider. From the shipment notification email to the tracking page and the return portal, everything looks and feels like it comes directly from you. | Benefit | Detail | | ------------------------- | ----------------------------------------------------------------------------- | | Strengthen customer trust | Your customers see your logo and colors, not Linkolis | | Professional experience | Every email and page reflects your brand identity | | Consistent communication | Same visual identity across emails, tracking and returns | | Multiple storefronts | Create one brand per product line or storefront and manage them independently | *** ### **What a brand controls** | Element | Description | | ------------------- | ----------------------------------------------------------------------------------------------------- | | Logo | Your logo replaces the Linkolis logo in all outgoing emails and on the tracking page | | Brand color | Your color is applied to the progress bar, buttons, and highlights in emails and on the tracking page | | Tracking URL | A dedicated tracking page for your customers at track.linkolis.com/your-brand | | Return portal URL | A dedicated return page for your customers at returns.linkolis.com/your-brand | | Email notifications | Shipment status emails sent to your customers with your branding | | Tracking page | A branded page where your customers can follow their shipment in real time | | Return portal | A self-service page where your customers can submit a return request | *** ### **How a brand is applied to an order** Linkolis automatically selects the right branding when sending a notification or displaying a tracking page. The brand is determined by the product included in the order. When you edit a product, you can associate it with one of your brands. When an order containing that product is placed, Linkolis will use the brand linked to that product for all customer-facing communications. *** ### **Email notifications — when your branding is applied** | Situation | What happens | | ------------------------------------------------------------------------ | ------------------------------------------------------------ | | The product has no brand assigned | Linkolis default template is used | | The product has a brand but the brand is inactive | Linkolis default template is used | | The product has a brand but Email Notifications is disabled on the brand | Linkolis default template is used | | The product has an active brand with Email Notifications enabled | Your logo and brand color are applied to all shipment emails | *** ### **Tracking page — when your branded page is active** | Situation | What happens | | ------------------------------------------------------------------ | --------------------------------------------------------------------------------------- | | The product has no brand assigned | The Linkolis default tracking page is displayed | | The product has a brand but the brand is inactive | The Linkolis default tracking page is displayed | | The product has a brand but Tracking Page is disabled on the brand | The Linkolis default tracking page is displayed | | The product has an active brand with Tracking Page enabled | Your customers are redirected to track.linkolis.com/your-brand with your logo and color | *** ### **Return portal — when your branded return page is active** | Situation | What happens | | ------------------------------------------------------------------ | ----------------------------------------------------------------------------------------- | | The product has no brand assigned | The Linkolis default return page is displayed | | The product has a brand but the brand is inactive | The Linkolis default return page is displayed | | The product has a brand but Return Portal is disabled on the brand | The Linkolis default return page is displayed | | The product has an active brand with Return Portal enabled | Your customers are redirected to returns.linkolis.com/your-brand with your logo and color | *** ### **Orders with multiple products from different brands** If an order contains products linked to different brands, Linkolis automatically selects the most relevant brand based on the following priority rules. | Priority | Rule | | -------- | ------------------------------------------------------------------------------------------------------ | | 1 | The brand must be active | | 2 | The brand must have the relevant feature enabled (Email Notifications, Tracking Page or Return Portal) | | 3 | Among eligible brands the one with the highest priority order is selected | If no brand meets all these conditions, Linkolis falls back to its default template. *** ### **Key rules to keep in mind** | Rule | Detail | | --------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------- | | One brand per product | A product can be linked to a maximum of one brand | | Brand deletion | If you delete a brand all products linked to it will automatically have no brand assigned | | Brand deactivation | Deactivating a brand stops its use in emails and pages without deleting it | | Multiple brands | You can create as many brands as needed to manage different product lines or storefronts | | Priority order | You can reorder your brands by drag and drop — the order determines which brand takes priority when multiple brands are eligible for the same order | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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