# Create a brand
Creating a brand in Linkolis takes only a few minutes. Once created, your brand will be ready to be assigned to your products and automatically applied to all customer-facing communications.
***
### **Before you start**
Make sure you have the following ready before creating a brand.
| What you need | Detail |
| -------------------- | ------------------------------------------------------ |
| Brand name | The name of your brand or storefront |
| Logo | A PNG, SVG or WEBP image — minimum 200×200px |
| Brand color | The hex color code of your brand ex `#1a6cf5` |
| Website URL | Optional — the URL of your website or storefront |
| Social media handles | Optional — your Instagram, TikTok and Facebook handles |
***
### **How to create a brand**
#### **Step 1 — Go to Brands**
From the left navigation menu click on **Brands**.
#### **Step 2 — Create a new brand**
Click the **New brand** button. A creation form will open.
#### **Step 3 — Fill in your brand identity**
| Field | Description | Required |
| ----------- | -------------------------------------------------------------------------------------------------------------------------- | -------- |
| Brand name | The name of your brand — must be unique within your account | Yes |
| Website URL | The URL of your website or storefront — must start with https\:// | No |
| Brand color | The color applied to emails, tracking page and return portal — enter a hex code or use the color picker | Yes |
| Logo | Upload your logo — PNG, SVG or WEBP, minimum 200×200px — if no logo is uploaded the Linkolis logo will be used as fallback | No |
***
#### **Step 4 — Add your social media accounts**
You can optionally link your social media accounts to your brand. When provided, your social media icons will appear in the footer of your tracking page, return portal and notification emails, allowing your customers to follow you directly.
| Field | Format | Required |
| --------- | ----------------------------------------------------------------------- | -------- |
| Instagram | Your handle only — instagram.com/ is added automatically ex yourbrand | No |
| TikTok | Your handle only — tiktok.com/@ is added automatically ex yourbrand | No |
| Facebook | Your page name only — facebook.com/ is added automatically ex yourbrand | No |
Only the social accounts you fill in will be displayed. If none are provided the social media section will not appear in your emails and pages.
***
#### **Step 5 — Check your URLs**
Once you enter your brand name, Linkolis automatically generates two dedicated URLs for your brand. You do not need to configure anything — they are ready to use immediately.
| URL | Purpose |
| ------------------------------- | ------------------------------------------------------------------ |
| track.linkolis.com/your-brand | The tracking page your customers will use to follow their shipment |
| returns.linkolis.com/your-brand | The return portal your customers will use to submit a return |
These URLs are generated from your brand name. For example if your brand name is **Adjuo** your URLs will be `track.linkolis.com/adjuo` and `returns.linkolis.com/adjuo`.
> The URL is unique across the entire Linkolis platform. If the generated URL is already taken you will be notified immediately and asked to choose a different brand name.
***
#### **Step 6 — Enable the features you need**
Choose which features to activate for this brand.
| Feature | What it does | Default |
| ------------------- | -------------------------------------------------------------------------------------------- | -------- |
| Email notifications | Sends shipment status emails to your customers using your logo, color and social media links | Enabled |
| Tracking page | Displays your branded tracking page at track.linkolis.com/your-brand | Disabled |
| Return portal | Displays your branded return portal at returns.linkolis.com/your-brand | Disabled |
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#### **Step 7 — Save your brand**
Click **Save**. Your brand is now created and ready to be assigned to your products.
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**What happens after saving**
| Action | Result |
| -------------------------- | --------------------------------------------------------------------------------------------- |
| Brand is saved | It appears in your brand list and can be assigned to products |
| URLs are active | track.linkolis.com/your-brand and returns.linkolis.com/your-brand are immediately accessible |
| Features are applied | Only the features you enabled will be active |
| Social media links | Your social media icons appear in the footer of emails and pages for the handles you provided |
| Brand is active by default | Your brand is active as soon as it is created |
***
### **Assigning your brand to a product**
Once your brand is created you need to assign it to one or more products for it to take effect. Go to your product list, open a product, and select your brand from the **Brand** dropdown in the Edit Product form.
From that point on any order containing that product will automatically use your brand for all customer-facing communications — emails, tracking page and return portal.
***
**Key rules to keep in mind**
| Rule | Detail |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Brand name | Must be unique within your account — two brands cannot have the same name |
| URL | Generated automatically from the brand name — unique across the entire platform |
| Logo | If no logo is uploaded the Linkolis logo will be used as fallback |
| Brand color | Must be a valid hex color — a contrast check is displayed to ensure readability |
| Social media | Only the handles you fill in will be displayed — empty fields are simply not shown |
| One brand per product | A product can only be linked to one brand at a time |
| Multiple brands | You can create as many brands as needed for different product lines or storefronts |
| Priority order | After creation you can reorder your brands by drag and drop — the order determines which brand takes priority when multiple brands are eligible for the same order |
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